Craig Effect Project

The Craig Effect Project was created in memory of Craig, the founder’s son, whose fearless, adventurous spirit left a lasting impact on everyone who knew him. Craig lived big, took risks, and found joy in the unexpected. While his journey was often unfiltered and unprotected, his energy, humor, and heart sparked something unforgettable.

This project exists to carry that spark forward. The Craig Effect Project gives underserved and high-needs youth access to bold, meaningful experiences they might otherwise never get. From paying for sports dues and buying cleats, to sending a young person on their first trip out of state, to self-care retreats, to courtside seats at a pro game, every moment is crafted with intention, connection, and joy.

At its core is one powerful question:

What would Craig do?

Then we find a way to do it, safely, intentionally, and with the support and advocacy Craig didn’t always have.

This is about creating real moments of freedom, wonder, and belonging for kids who deserve more than just survival. It’s about rewriting the narrative and replacing limitations with memories that last a lifetime.

This isn’t just a project.
It’s Craig’s legacy.
It’s joy with a purpose.
It’s the chance to say yes, where life too often says no.